A year since launching the brand to market, Vimto Soft Drinks is putting more investment into the range of Weight Watchers Soft Drinks, which it manufactures under license.
Weight Watchers Soft Drinks are set to benefit from a national consumer campaign for the ?New Year, New You? period, targeting the major women?s lifestyle press throughout January and February.
It will be kick-started with advertising in the bumper February issue (on-shelf January 2013) of Weight Watchers magazine, supported by a coupon promotion offering 50p off any product from the Weight Watchers Soft Drinks range redeemable at all stockists.
The campaign is part of Vimto Soft Drinks? 2013 strategy for the brand, which will focus on marketing activity during the three key weight loss periods in the calendar ? New Year, the countdown to summer in May and the lead up to the Christmas party dress season from October.
Activity will also aim to drive impulse distribution of the 500ml ready to drink (RTD) fruit drinks range, which is available in Brazilian Orange, Mango & Watermelon and Italian Red Grape & Raspberry.
Support will include a national sampling campaign targeting office workers in selected city centre locations.
Vimto soft drinks marketing manager Emma Hunt said: ?The Weight Watchers Soft Drinks range is filling a genuine consumer gap in the market for great tasting, low calorie soft drinks.
?We know that Weight Watchers Cordials are adding incremental category growth and attracting new shoppers, while research has shown that our RTDs have a wider appeal beyond our target audience of health-conscious females.
?This next phase of investment will drive consumer trial of our 500ml RTD range, targeting weight conscious shoppers ?on the go? during the lunchtime drinking occasion.?
The range comprises of a variety of premium flavoured Cordials and RTD Fruit Drinks, all offering a ProPoints value of 0 per 250ml serving.
Related posts:
- WEIGHT WATCHERS NEW SOFT DRINKS RANGE UNDERGOES CONVENIENCE LAUNCH
- WEIGHTWATCHERS TEAMS UP WITH VIMTO FOR LAUNCH OF NEW SOFT DRINK RANGE
- WEIGHT WATCHERS DRINKS RANGE LAUNCHES INTO WAITROSE
- WEIGHT WATCHERS LAUNCHES NEW ICE CREAMS
- WEIGHT WATCHERS UNVEILS NEW MEDIA CAMPAIGN
- SURVEY REVEALS RETAILERS WILL BE FROZEN OUT OF IMPULSE SOFT DRINKS SALES THIS SUMMER
- VIMTO LAUNCHES NEW FRUIT DROPS
- WEIGHT WATCHERS UNVEILS NEW DESSERT WHIRLS
storm shelters nick lachey chevy volt christina hendricks lifelock camp david hawaii weather
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.